FAQ

SEO helps your website appear when someone searches for your trade in your area. For tradies, these are often high-intent searches from people ready to hire. It takes time to build momentum, but strong rankings can generate enquiries without ongoing ad spend.

Basic SEO covers your core setup like page titles, descriptions, and clean page structure. Advanced SEO adds speed work, stronger service-page layout, and better content depth so you can compete in tougher markets.

Schema markup is behind-the-scenes business information on your site. It helps search engines understand who you are, what you do, and where you work.

Most businesses see meaningful movement in roughly three to six months. Some trades or regions move faster, while highly competitive locations take longer.

AI search optimization means writing clear, direct content so new search tools can understand your business and mention you when people ask for local recommendations.

Service and location pages let you answer specific customer questions clearly. They help your website show up for more relevant local searches and send better-fit leads.

Good tradie copy is direct and specific: what you do, where you work, why people should trust you, and how to contact you. Specific proof beats generic marketing language.

At minimum: services, service area, clear contact options, trust indicators (licensing/reviews), and real examples of completed work. Visitors should quickly see that you can do their job and how to reach you.

Photos are direct proof of quality. Real job images build trust fast, improve engagement, and support SEO when image files and alt text are handled correctly.

Not always. Good smartphone photos in decent lighting are usually enough when they are real examples of your own work. Authentic project photos outperform stock imagery.

Yes. It is one of the strongest local visibility assets for a tradie business. It helps you appear in Maps and local packs and is often a customer's first impression.

It is a section on your site that displays your Google reviews. It keeps trust signals visible without sending visitors away from your site.

Analytics helps you measure traffic, behavior, and enquiry trends. It is not mandatory for daily operations, but it gives clear evidence of what pages and channels are performing.